The Effects of progressive levels of interactivity and vividness in web marketing sites / James R. Coyle and Esther Thorson
Material type: ArticleLanguage: English Publisher: Clemson Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | DESARROLLO DE LOS PRODUCTOS | EVALUACION DEL PRODUCTO | INTERNET | PUBLICIDAD | SITIOS WEBOther classification: REV In: Journal of Advertising Vol. 30 No. 3 (2001) ; p. 65-77No physical items for this record
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