Choice menus for mass customization : an experimental approach for analyzing customer demand with an application to a web-based information service / John Liechty, Venkatram Ramaswamy and Steven H. Cohen
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | COMERCIO ELECTRONICO | CONDUCTA DEL CONSUMIDOR | ELECCION | INTERNET | MODELO BAYESIANO | SITIOS WEBOther classification: REV In: Journal of Marketing Research Vol. 38 No. 2 (2001) ; p. 183-196No physical items for this record
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