Cross-unit competition for a market charter : the enduring influence of structure / Mark B. Houston...(et al.)
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMPETENCIA COMERCIAL | COOPERACION | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | INTERNET | INVESTIGACION DE MERCADOOther classification: REV In: Journal of Marketing Vol. 65 No. 2 (2001) ; p. 19-34No physical items for this record
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