Counterfactual thinking and marketing : introduction to the special issue / Neal J. Roese
Material type: ArticleLanguage: English Publisher: New York Subject(s): PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | PSICOLOGIA DEL CONSUMIDOR | PSICOLOGIA ORGANIZACIONAL | RESPUESTAS EMOCIONALES | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 17 No. 4 (2000) ; p. 277-280No physical items for this record
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