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Marketing in technology-intensive markets : toward a conceptual framework / George John, Allen M. Weiss and Shantanu Dutta

Material type: Article

ArticleLanguage: English Publisher: Chicago Subject(s): DESARROLLO DE LOS PRODUCTOS | INNOVACIONES TECNOLOGICAS | MERCADEO | PROCESAMIENTO DE INFORMACION | TECNOLOGIA | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 63 Special Issue (1999) ; p. 78-91

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